Product Positioning Map

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Product Positioning Map

To complete this Assignment:

  • Create a product positioning map using the exemplar, instructions, and template provided in this week’s Learning Resources. Use two variables to compare your business’s product or service to that of another company in the same industry. Consider the Four Ps in the marketing mix when placing the companies.
  • When reflecting on your Four Ps, think about high- and low-end marketing. How would your products/services and pricing be displayed in a high-end venue vs. a low-end venue?
  • Explain, in a 1-page paper, your rationale for the placement of your company and your competitor on the positioning map.

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