Outline the purpose process findings and discussion

Outline the purpose process findings and discussion

Discussion on Marketing Decision Making: Outline the purpose process findings and discussion

Post an executive summary of your Comprehensive Project in the body of a post in this discussion (Do not use attachments). An Executive Summary is a one-page document that outlines the purpose, process, findings, discussion, and findings of a report submitted to management.

CEOs often read and assess an Executive Summary before deciding to read the entire report, so this must be high quality narrative that demonstrates the significance of the work undertaken, the objectivity of research and analysis underpinning the report, and the credibility of the resulting conclusions.

The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.

The paper should be no more than four pages  in leghth including a title page and reference page. This means two pages of content, which requires clear and focused writing. Avoid excessive use of quotations.

To submit your paper:

  • Submit an electronic copy in the assignment drop box by the due date.

Evaluation Criteria for Paper

(10%) Resources used as rationale for approaches and as sources of content

_____ 5. (20%) write paper in a scholarly manner
(4%) Format includes title page, body of paper, & reference page, with pages numbered

_____ 5. (20%) Write the Paper in a scholarly manner
(4%) Format includes title page, body of paper, & reference page, with pages numbered

APA style
(4%) Limit the paper to 4 pages in length, which includes title page and reference page
(4%) Cite references in the paper according to APA style
(4%) list References on the reference page according to APA style
(4%) Grammar, language, spelling, and sentence structure are at a college writing level

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