OMM 640 Week 1 Assignment

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OMM 640 Week 1 Assignment 21st Century Corporate Social Responsibility NEW
21st Century Corporate Social Responsibility [CLOs: 1, 2, 3, 5]. Due by Day 7. Read Chapter 2 of the textbook as well as the Snider, Hill, and Martin (2003) article on corporate social responsibility in the 21st century.
Conduct research on the Internet and select a company for which you will summarize the corporate social responsibility of the organization. In your summary, incorporate the following key words and phrases: sustainability, strategic philanthropy, cause marketing, shared value, stakeholders, and global perspective. Include definitions in your own words for these key words and phrases.
The paper
• Must be three double-spaced pages in length (not including title and references pages) and formatted according to APA style as outlined in the FSB APA guidance located in the classroom.
• Must include a separate title page with the following:
o Title of paper
o Student’s name
o Course name and number
o Instructor’s name
o Date submitted
• Must use at least one scholarly source in addition to the course text and the article by Snider, Hill, and Martin (2003).
• Must document all sources in APA style as outlined in the FSB APA guidance located in the classroom.
• Must end with a conclusion that clearly summarizes what was presented in the paper.
• Must include a separate references page that is formatted according to APA style as outlined in the FSB. 
APA guidance located in the classroom.

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