Marketing and Ethics, United Colors of Benetton

Marketing and Ethics, United Colors of Benetton

Marketing and Ethics, United Colors of Benetton. Disclosure, labeling and packaging; marketing and advertising; selling practices; pricing; and distribution). In recent years the scope of marketing issues has expanded, including new problems like an environmental responsibility, a firm’s relationship to its competitors etc. Companies now are to bear a greater responsibility for the integrity, use and consequences of their products and services.

The paper should be no more than 4 pages in length, including a title page and reference page. This means two pages of content, which requires clear and focused writing. Avoid excessive use of quotations. Include page numbers, clear and accurate writing, following APA (7th ed.) style. Use double spacing, 10-12 font, with 1-inch margins.

 A “similarity” score should be under 20%. Please check the Q &A post on Canvas if you

have any questions.

To submit your paper:

  • Submit an electronic copy in the assignment drop box by the due date.

Evaluation Criteria for Paper

A “similarity” score should be under 20%. Please check the Q &A post on Canvas if you have any questions.

(10%) Resources used as rationale for approaches and as sources of content

_____ 5. (20%) write paper in a scholarly manner
(4%) Format includes title page, body of paper, & reference page, with pages numbered

_____ 5. (20%) Write the Paper in a scholarly manner
(4%) Format includes title page, body of paper, & reference page, with pages numbered

APA style
(4%) Limit the paper to 4 pages in length, which includes title page and reference page
(4%) Cite references in the paper according to APA style
(4%) list References on the reference page according to APA style
(4%) Grammar, language, spelling, and sentence structure are at a college writing level

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